by Trend MediaThe Miracles of Trends in Marketing
Trends in marketing are the latest and emerging strategies, tactics, and technologies that are being used to reach and engage more customers. Trends are in constant change as technology advances, consumer preferences change, and new competition emerges. When it comes to trends in marketing, staying up-to-date is essential for businesses to remain competitive and achieve their marketing goals.
6 Trends in Marketing to Follow for 2024
Influencer Marketing
Influencer marketing really picked up steam in 2023, and we predict this trend will keep pace in 2024. Why? 93% of marketers who currently engage with influencer marketing will maintain their investment next year. When marketers collaborate with influencers, they can expand brand awareness and gain fans from the influencer’s own audience. In fact, more than 60% of marketers who invest in influencer marketing work with micro-influencers. These influencers have found a niche in their industry— which is why they have started to play a bigger role in converting leads, connecting with audiences, and boosting brand awareness.
Trends in Marketing Social Media as a Customer Service Tool
Using social media as a customer service tool is relatively new, but this trend is going viral. To exemplify, more than a quarter of marketers use direct messages to offer customer support, and 20% of marketers plan to try it for the first time in 2024. This trend is emerging at a time when many social media platforms such as Instagram and Facebook are expanding their e-commerce capabilities. Thus, providing customer service on these platforms will become even more crucial. Studies show that 50% of Gen Z-ers and 35% of Millennials have contacted a brand on social media for customer service in the past four months.
Businesses Employing SEO
As marketers, we must ensure that our websites and content are discoverable, especially on Google, which can provide both long-term and short-term traffic returns. Currently, companies are investing in hiring SEO professionals who can assist them with tasks ranging from generating search insights reports to optimizing multimedia content. Studies show that 93% of marketers who have an SEO strategy will increase or maintain their investment in 2024.
Video as the Top Marketing Content Format
Video creates a deeper connection with your potential customer which is easy for brands to reuse video content in podcasts and text-based content! To Manifest, video dominated the marketing space in 2023, and we predict 2024 will be no different. Marketers plan to allocate a greater investment to short-form videos compared to any other trend in the upcoming year.
Infographics
Since a picture paints a thousand words, infographics could paint at least double. Infographics not only have the shareability and visual appeal but they are also full of helpful and informative data. Thus, infographics are incredibly engaging to web visitors and social media audiences alike. To exemplify, 70% of marketers who use infographics affirm that they are the most effective content type.
Trendjacking
Trendjacking is a social media marketing strategy where brands use trending topics, events, or memes to connect with their audience. By paying a meticulous attention to the interests of the online community, brands can position themselves at the forefront of trendy discussions, increasing their brand visibility and users’ engagement. In addition, trendjacking showcases brands’ personality and creativity and fosters a sense of relatability, building a more authentic and human connection with consumers. However, it is essential to ensure that the trend aligns with your brand’s values, target audience, and marketing strategy to avoid appearing opportunistic. Brands should add value to discussions instead of merely jumping on a trend for the sake of it.
Trend Media Pioneering Trends in Boundless Fields!
We are a web development, mobile app, and digital marketing company. Our creative and highly professional crew is not only sticking to marketing but also aiming to be into production and event management. We abide by the 6 trends mentioned above; in other terms, we collaborate with influencers, use social media, trendjacking, and SEO, and create video content and infographics. As experts in marketing field, we know how powerful trends are which is apparent in our company name!
In conclusion, believing in the transformative impact of trends in marketing and abiding by them makes your business competitive and helps you achieve your marketing objectives. The aforementioned 6 trends for 2024 provide a roadmap for success in the marketing realm. At Trend Media, we do not only acknowledge the importance of these trends but we also actively incorporate them into our strategies. Our recognition of the miracles of trends is simply highlighted in our company name.
